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8" x 10" transparencies are acceptable for color and grayscale scanning. While 35mm slides may become "grainy" when enlarged, transparencies 2 1/4" size and up will reproduce extremely well in most cases. If possible, specify to your photographer to use 2 1/4" format or 35mm film intended for extreme enlargement. Full Color and Grayscale Scans: Continuous-tone art is most commonly submitted in the form of transparencies, photographs, or negatives taken by a professional photographer. Supplying preprinted artwork such as a magazine page or a printout from a color printer is highly discouraged. "Rescreening" this type of art will result in either a moire pattern and/or a blurry image. Scans for Recreating Artwork: Client supplied artwork is often submitted as black and white "slicks" or printed material player such as stationary, decals, promotional pieces, etc. cue This art is scanned as a player "template" cue with the intention of recreating it in Adobe Illustrator. player The finished cue art can contain one or more colors and varying tones player of those colors. While a scanning charge does not usually apply, an art charge to recreate the image may. The cue complexity of the image as well as the quality of the supplied original will have a direct effect on art charges. language player is problematic for the businesses that hire the professional services of a sign shop. But the cue real concern player should be the whole "language" of the sign. The whole "language" includes connecting the customer''s cue marketing player objectives with the stage in the visual communication process. That connection is accomplished with not only the form and content of the graphics, cue but also the sign''s shape, color, texture, player and form. All are the elements of a sign''s "language." As a business-owner, you must identify clearly your desires for your banners and communicate that desire to your sign-maker. "Where do you want to locate the sign, and why do you want to locate cue it there?" "Why do you want to use those colors?" "Why that size?" Next, the audience must be defined. Figure out just what appeals to YOUR player customers rather than the famous "general public." The content of the sign cannot just boast its product; it should cue be convincing. Once identified, a specific group is easier to target and to convince. Once you have identified your goals, sort through them by ranking them in order of importance. player Next, take the marketing objectives and the target population analysis, and apply that information cue to an analysis of the visual
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